In 2024, Porsche thoroughly updated its product lineup, introducing a new generation for four of its six model lines: the Panamera, Taycan, 911, and Macan. The German automaker experienced growth in four of the five global regions and set historic records. Additionally, the proportion of electrified sports cars rose from 22% to 27%, with nearly half being fully electric vehicles.
In 2024, the sports car manufacturer demonstrated a strong market position by delivering 310,718 vehicles, representing a modest three percent decrease from the previous year. Furthermore, it’s worth noting that Porsche customers are becoming more inclined to personalize their cars, enhancing the standard features to reflect their individual preferences.
Looking ahead to 2025, Porsche says: “With the youngest product range in the company's history, our offering is highly attractive to our customers. At the same time, of course, we do expect that the economic and geopolitical conditions will challenge us more than ever in 2025."
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