J.D. Power, a global leader in customer insights, announced today that Porsche is ranked number one in the premium car category in the 2023 U.S. Automotive Brand Loyalty Study. This is the second consecutive year Porsche has received this honor. The study measures customer loyalty by analyzing whether an owner purchased the same brand after trading in their existing vehicle.
The study includes brand loyalty across five segments; premium car; premium SUV, mass market car mass market SUV and truck. The 2023 study calculations are based on transaction data from September 2022 through August 2023 and include all model years traded in.
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