Porsche Breaks Sales Records in 2018


Porsche AG delivered 256,255 vehicles worldwide in 2018 – more than ever before. This represents a growth of four per cent compared to the existing record figures of the preceding year. Of the model series, the Panamera recorded the strongest percentage growth with a 38 per cent increase to 38,443 deliveries. The 911 also recorded a double-digit rise: despite the release of a new generation of 911, the number of sports cars delivered increased by ten per cent to 35,573 vehicles.

“The 911 capacity to fascinate is stronger than ever,” comments Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG. The Macan was still the most successful model by volume with 86,031 vehicles, just ahead of the Cayenne with 71,458 deliveries.

Deliveries by Model Types

  • All model types: 256,255
  • 991: 35,573
  • Panamera: 38,443
  • 718 Boxster/Cayman: 24,750
  • Cayenne: 71,458
  • Macan: 86,031
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